I’ve been working at ADZ in Singapore for the last year now. At ADZ we are building web-based tools for digital marketers to optimize the effectiveness of their digital media campaigns. We have build an automated trading desk (ATD) that sits across multiple ad exchanges that have been enabled for Real Time Bidding (RTB). I’m also working on my MBA from the University of Southern California Marshall School of Business, which I will complete in 2012. It’s a two year program, with week-long classes are held every 6 weeks, divided between Shanghai and Los Angeles.
As such, I really haven’t had much time to update this blog. I hope to have more time to update it in the future about interesting topics in display and search advertising, particularly the economics used in real time bidding systems (2nd price auctions, which are of particular interest to me), but working full time at a start up while also pursuing an MBA doesn’t leave one with a lot of free time.
Looking at my readership stats on Google Analytics, there won’t be too many disappointed people. I suppose this is the fate of many blogs.